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The Dehradun Club is a premier, historic members-only club established in 1907. As an iconic institution in Uttarakhand, it offers a wide array of amenities including fine dining, sports facilities, event spaces, and accommodation. The client needed to transition from a traditional, in-person operation to a digital-first experience to better serve its modern membership base.
Challenge
Challenges Faced
Outdated Digital Presence: The old website did not reflect the club's premium stature and heritage.
No E-commerce Capability: Inability to sell club merchandise (branded apparel, accessories) online.
Poor Member Engagement: No central hub for members to access news, event calendars, or exclusive content.
Lack of Data Insights: No way to track website performance, visitor behavior, or booking conversion rates.
Solution
We implemented a modern WordPress website with a heritage-inspired UI, custom booking system, e-commerce store, member engagement portal, and data-driven insights through GA4 and Search Console.
GIKS Diffidence
Member Experience
Round-the-clock access to bookings and updates, cutting down on admin work.
Efficiency
Automated bookings and payments save staff time for core tasks.
Data Insights
Analytics reveal member trends to shape future offerings.
Features Created
Dynamic event calendar and photo galleries to keep members engaged.
Mobile-responsive premium design ensuring a smooth experience on all devices.
Member-exclusive sections for announcements, updates, and resources.
Performance-optimized architecture for speed, reliability, and scalability.
GA4 and Search Console setup for traffic, engagement, and performance insights.
Automated email notifications for bookings, payments, and events.
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